Hey everyone, glad to post that 74 Willow Rd sold! So happy for my clients! They took a risk and it paid off because according to their Realtor it sold because of my staging. What a win-win for everyone! This is such a rewarding business! I’m truly loving it! It doesn’t come without pressure though. It’s a delicate balance to please the masses, to appeal to, and not offend the majority of buyers.
I think the other key is to put enough pizzazz in the staging design so that it makes the property unforgettable for the buyer, yet simple enough not to be in their face so they can visualize their own furnishings in the home.
It takes a certain amount of restraint for me as a decorator because my goal has always been to add interest to a space through layering of textures and patterns. I still use that concept when staging but it’s much more edited. Not every wall needs art, not every nook needs a chair. Sometimes it’s good to let the buyers be creative, I’ll leave some things to their imagination, which makes them ponder perhaps, “What do I have that would work on that wall..”? When the buyer is engaged they are more apt to make an offer.
Here are some statistics from The National Association of Realtors:
• Among REALTORS® who typically represent the buyer, 49 percent report most
buyers are affected by home staging and 47 percent report some buyers are
affected by home staging
• For buyers it is easier to visualize the property as a future home (81 percent), buyers
are more willing to walk through a home they viewed online (46 percent), will
positively impact the value of the home if it is decorated to the buyer tastes (45
percent), and buyers are more willing to overlook other property faults (28 percent).
• Among sellers’ agents 34 percent stage all homes, 13 percent stage difficult homes
to sell, and four percent stage only high price bracket homes. Forty-four percent
suggest the seller de-clutter and fix property faults only and do not stage the home.
• The median dollar value to stage a home is $675 for each home.
• Among homes that are staged: 62 percent of sellers’ agents offer the home staging
services to their sellers, 39 percent of sellers pay for the home before the home is
listed, 10 percent of sellers pay after the home is sold, and three percent of agents’
firms pay for the home staging service.
• The most important rooms to be staged for buyers matches identically to the rooms
that are most common to be staged among sellers—in order: living room, kitchen,
master bedroom, dining room, bathroom, children’s bedroom, and guest bedroom.
• Thirty-two percent of buyers’ agents believe staged homes increases the dollar
value buyers are willing to offer by one percent to five percent. Nineteen percent
say there is no impact on the dollar value, and 16 percent believe it increases the
dollar value buyers are willing to offer by six percent to 10 percent.
• Thirty-seven percent of sellers’ agents believe staged homes increases the dollar
value buyers are willing to offer by one percent to five percent. Twenty-two percent
believe it increases the dollar value buyers are willing to offer by six percent to 10
percent, 10 percent say home staging has no impact on dollar value, and eight
percent say home believe staged homes increases the dollar value buyers are willing
to offer by 11 percent to 15 percent.
Copyright NATIONAL ASSOCIATION OF REALTORS®. Reprinted with permission.
Would love to know your thoughts, anyone have anything to add? Leave a comment.
Find More Statistics Here: 2015 Profile of Home Staging